Minor Figures x World Plant Milk Day

Minor Figures are running a Dairy Disloyalty Card from the 22/08/18 to the 22/09/18. Click here for participating coffee shops.

How does it work?

To celebrate World Plant Milk Day 2018 we are inviting you to embark on a wonderful coffee tour of your city over the next month. Get out and enjoy your city, enjoy fabulous coffee, and have fun.

To earn yourself a limited edition Oat M*lk Girl sweater (designed by Andrew Rae) visit the coffee shops on your disloyalty card over the month and order a plant milk coffee to receive a stamp. Once you have collected all the stamps, write your insta handle on it and post it to Instagram (don't forget to tag us @minorfigures). We will contact you for an address and send you over the sweater! The Disloyalty cards will be availble to pick up at any of the coffee shops. A list of participating Coffee stores and a map is available here.

There are no catches here, to do this all you have to do is: be disloyal to your regular habits. Disloyal to your favourite barista. Disloyal to your usual coffee. Disloyal to your routine. And most importantly we want to encourage you to be Disloyal to Dairy.

If you don’t have time to complete the card – or can’t complete it for any other reason – fear not, you can still take part in world plant milk day. More competitions and just general good vibes can be found on our Instagram @minorfigures.

#WorldPlantMilk / #OatMilk / #DisloyalToDairy / #MinorFigures


Why are we doing this?

Community. Coffee. Planet. The aim of this campaign is to get people to explore their cities and explore other options to dairy. At minor figures we know dairy isn’t necessary for good coffee, with our whole range being vegan. 

With more and more plant milks popping up around the world, it’s hard to not be enthused. In fact, we produced our very own Oat M*lk formulated for use in coffee, it produces silky micro foam when steamed making it suitable for latte art. It also contains the same amount of calcium as dairy milk. What is there not to like?

We want to galvanise people to try different plant milks and to become part of a movement close to our hearts.

#1 For the environment

#2 For animal welfare

#3 For our health

SO, go ahead and sow your wild Oat M*lks all over the city!


Any Questions or Queries email :

WPMD Logo Yellow on Black.png
Screen Shot 2018-08-20 at 10.35.15.png
Screen Shot 2018-08-15 at 12.55.37.png
Screen Shot 2018-08-20 at 10.40.22.png


1. The promoter is: [Minor Figures Ltd (company no. 09086859)] whose registered office is at [Unit 4, Riverside Business Park, 455 Wick Lane, London, E3 2TB.The competition is open to residents of the United Kingdom aged 12 years or over. There is no entry fee to enter this competition.

2. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

3. Route to entry for the competition and details of how to enter are via []

4. This competition will be run on instgram

5. Only one entry will be accepted per person. Multiple entries from the same person will be disqualified.

6. Closing date for entry will be [22nd september]. After this date the no further entries to the competition will be permitted.

7. No responsibility can be accepted for entries not received for whatever reason.

8. The rules of the competition and how to enter are as follows: Participants must enter by posting an image of their fully completed stamp card, the card must be completed by going to each and every one of the coffee shops stated on the disloyalty card, ordering a plant milk coffee and collecting a stamp.

9. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.

10. The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.

11. The prize is as follows: a Minor Figures Oat M*lk Girl Sweater

12. The prize is as stated and no cash or other alternatives will be offered.The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

13. Winners will be chosen: from all entries received and verified by Promoter and or its agents.

14. The winner will be notified by email and/or DM on Instagram within 28 days of the closing date. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

15. The promoter will notify the winner when and where the prize can be collected / is delivered.

16. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.

17. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

18. The competition and these terms and conditions will be governed by [English] law and any disputes will be subject to the exclusive jurisdiction of the courts of [England].

19. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent

20. Winners names will be available 28 days after closing date by emailing the following address: []

21. Entry into the competition will be deemed as acceptance of these terms and conditions.

22. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network. You are providing your information to [Minor Figures] and not to any other party.